CHINOOK SEEDERY Expands Partnership With MLB All-Star Bobby Witt Jr.
Witt Jr. doubles down with an investment in the snack food brand
March 17, 2025 – Austin, Tx. – Chinook Seedery, the leader in premium, small-batch sunflower seeds, has deepened their partnership with MLB All-Star shortstop, Bobby Witt Jr. Chinook Seedery and Witt Jr. first collaborated in 2022 on an equity-based partnership to create Witt Jr.’s signature flavor - Lemon Pepper. Witt Jr.'s further investment in Chinook now makes him a significant owner of the rapidly growing snack food brand.
Bobby Witt Jr.'s signature flavor has quickly become a top seller for Chinook, resonating with fans and customers alike. The Lemon Pepper flavor can be found in over 10,000 stores nationwide, including Love’s Travel Stops, HEB, and Buc-ees. Dick’s Sporting Goods will showcase several Chinook flavors this spring, including Lemon Pepper.
Originally from Colleyville, TX, Witt Jr. has solidified himself as one of the best players in the sport at just 24 years old. He just completed a record-breaking 2024 MLB season in which he achieved: All-Star, Gold Glove, Silver Slugger, 1st Team All-MLB, Heart & Hustle Award, Batting Title, and AL MVP Runner-Up.
Chinook Seedery’s commitment to quality is one of the many reasons Witt Jr. extended his role as a spokesperson and a shareholder.
“I have been a fan of Chinook since I first tried their seeds in high school,” said Witt Jr. “The quality of the seeds just feels different, and they provide a healthier option for athletes and active lifestyles. It’s been an honor to partner with them throughout my pro career and I’m excited to continue to grow together”.
“Watching Bobby develop into an MVP contender has been truly gratifying, for more reasons than just brand notoriety”, said Mark Pettyjohn, Founder of Chinook Seedery. “Bobby does things the right way - he's humble, personable, and an inspiring role model for young athletes. We couldn’t have asked for a better business partner and representative of the brand”.
Chinook's enduring partnership with Witt Jr. further solidifies its ties to the baseball community. In addition to providing seeds for over 100 MLB and MiLB clubhouses, Chinook Seedery is the official sunflower seed of USA Baseball and the presenting sponsor of the Golden Spikes Award - given annually to the top amateur baseball player in the United States.
About Chinook Seedery
Based in Austin, TX Chinook Seedery is the fastest growing sunflower seed brand in the country. Providing a "better for you option" that is lower in sodium, non-GMO certified, gluten-free, and Keto friendly. Chinook combines a unique small-batch process with the largest, most premium seeds grown in the U.S. The end results are, the “best seeds ever”.
For moreinformation or to trial the product, visit www.chinookseedery.com or follow us on Instagram (@chinookseedery), Facebook (@chinookseedery), and Twitter (@chinookseedery).
About Bobby Witt Jr.
“Junior”, was the #2 overall pick in the MLB draft of 2019 out of Colleyville, TX. In 2021 he was the Baseball America Minor League Player of the Year, and made his MLB Debut in 2022. Now a perennial MVP candidate, he is the first ever MLB Shortstop with multiple 30/30 seasons (30 Home Runs + 30 Stolen Bases). He is the son of Bobby Witt Sr. who pitched for 17 seasons in the MLB, including two stints with the Texas Rangers from 1986-1992 and 1995-1998.
Follow Junior on Instagram (@bwitter7), TikTok (bobbywjr15), Twitter (bwittjr).